Email Copilot in Dynamics 365

AI-powered email drafting for Customer Service and Sales agents

Customer support agents face diverse customer issues. Email Copilot in Dynamics 365 uses AI to assist agents in understanding, drafting, and solving customer issues efficiently. Designed as both a Sidecar panel and an Inline email experience, it enables agents to respond promptly with personalised, AI-powered email drafts — streamlining workflows across Customer Service and Sales.

Client

Microsoft

Services

Product DesignUX DesignFluent 2 Design System

Industries

Enterprise SaaS

Date

Jan–Feb 2024 · May 2024 GA

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An internal Microsoft benchmark study (Oct 2023) identified four key problem areas: AI-generated emails were often too long, agents were confused about copy-button availability, personalisation controls were lacking, and switching tabs to verify customer info added time and complexity. Agents needed a solution to respond promptly, add a personalised touch, and leverage AI to streamline workflows.The project had two focus areas — Sidecar (a right-side AI panel running alongside email compose) and Inline (Copilot embedded directly inside the email text area via a 'Draft with Copilot' toolbar button). Both areas were designed for full feature parity. The Sidecar experience evolved from single-turn to multi-turn conversational AI, preserving context across turns. The Inline experience introduced a 'Draft with Copilot' button as the leftmost toolbar item, with intent chips, filters, and response actions. A KB Toggle feature (shipped Sep 2025) lets agents restrict Copilot to trusted knowledge-base sources only, reducing hallucination risk.

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App Measure Weight Screen

Performance (Apr–Sep 2024): 62% more requests for Copilot email drafts vs. pre-Copilot baseline. 176% increase in users approving AI answers unchanged — a strong measure of response quality and agent trust. 16,000 agent hours saved with Copilot for email composition. 75% enhanced overall user satisfaction.Key challenges included scope expansion (Inline UX added without extending deadlines), maintaining consistency across two distinct UI areas, limited Fluent 2 Copilot-specific components, and engineering constraints that required shipping a static menu instead of the envisioned floating Northstar design. Learnings led to building a dedicated Gen AI component library for org-wide reuse, and D365 Sales adopted the Email Copilot components as a foundation layer for Gen AI email features across the D365 product family.

Good design is invisible.

Making complex problems invisible is what I do.

Designed by Khuzema Ujjainwala.

Good design is invisible.

Making complex problems invisible is what I do.

Designed by Khuzema Ujjainwala.

Good design is invisible.

Making complex problems invisible is what I do.

Designed by Khuzema Ujjainwala.

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